Three Features Every Great Website Should Have

The events of the last two years have ensured increased global digitalisation. The UK has experienced it’s share of lockdowns and curfews on account of the Covid-19 pandemic. Restrictions like these have forced businesses and customers to move online. 

Now, having a web page has become vital for every business, regardless of the industry or scale of the operations. Data collected from institutions like Worldbank and Statista.com reveal that 92.5% of the population in the UK actively use the internet. This means that if a business is not listed or present on the internet, it's potentially serving only 7.5% of the population that is spread out across the United Kingdom. 

 

This is reason enough to understand why websites and web development companies in the UK have become crucial allies in the marketing and business development endeavours of every company. Research conducted by international advertising agency WPP suggests that 97% of consumers look for local businesses, services and products online. 

 

While web development may have found a place of prominence, getting a website up and running optimally is not the easiest task. 

 

Here are the top three features that every functional website should have: 

 

Responsiveness

This is one of the most important features for a website to have. Responsiveness refers to the adaptability of a website with respect to the different devices it's viewed on. For example; you may have noticed when using facebook.com, the layout of the page on the smartphone is much different to the layout on the page when viewed on the laptop. This is because facebook.com realises that different devices need different layouts to make the website more user-friendly. 

 

A large number of shoppers today make their purchases through smartphones. Therefore it is imperative for your website to be compatible with all devices. 

 

Domain name

Every website has a domain name by which visitors and consumers may locate it. Choosing an impactful, brand-centric domain is a wise practice as it aids with the overall visibility and accessibility of your website. For example;if you run a bakery and specialise in cakes, the name for your website should highlight the nature of your business.  

 

Website navigation 

Navigation, as the name suggests, refers to the manner in which the user interacts or moves within a given page or complete website. Look at it this way; When travelling from Devon to London, most travellers would want to get there in the easiest, quickest and most cost-effective way. The same logic applies to a user visiting your website. The user wants to achieve the purpose of visiting your site in the quickest and easiest way possible. 

 

Complicating the navigation of a website results in a high bounce rate and damages business tremendously. Simplicity is often the best way to go.  

 

 

These are just three of the many features necessary to have a robust and profitable website. Since web development is an affair that requires subject matter expertise, most British companies, large and small, outsource their requirements to a web development company in the UK . This helps companies consolidate their efforts while saving time, cost and effort. 

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